Elevation Burger is an American fast casual restaurant chain that specializes in organic hamburgers. The company originated in Falls Church, Virginia, within the Washington Metropolitan Area. They have over 50 locations operating in the United States, México, Bahrain, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates.
Video Elevation Burger
History
The initial idea of an organic fast casual restaurant was conceived in 2002 by founder and owner Hans Hess. He opened the first restaurant in September 2005, in Falls Church, Virginia, and was called "the first organic burger joint" by Saveur magazine. The meat for non-vegetarian burgers is USDA-certified organic, grass fed, free range beef.
In Spring 2008, Elevation Burger decided to expand from its original location through franchising with the help of Fransmart the company behind the franchise success of a competitor. Subsequently, they announced franchising deals for new restaurants in the Washington Metropolitan Area (April 2008), Baltimore, Maryland (September 2008), Austin, Texas (October 2008), Montclair, New Jersey (November 2008), Florida (March 2009), Philadelphia, Pennsylvania (May 2009), New York City (May 2009), Dallas, Texas (June 2009). The Austin & Dallas stores are closed and now its only two Texas locations are in Houston & Katy.
Elevation Burger's corporate parent and founder appeared in a Wall Street Journal article from June 2009 as one of the companies recently targeted by fake Twitter profiles. The respective Twitter profile, created in the name of Elevation Burger but promoting a rival, was discovered in March 2009, then suspended after a letter from Hess's lawyer.
Maps Elevation Burger
Awards and innovative ideas
The buildings of the Elevation Burger chain typically pursue LEED certification regulated by United States Green Building Council. Because of the commitment required, this step is uncommon in the fast-casual restaurant business. The building is green-friendly with renewable and non-polluting materials and surfaces, like bamboo flooring, compressed sorghum tabletops, acoustic ceiling tiles and bead board made of recycled and recyclable material.
Reception
Elevation Burger was named as one of fast rising casual restaurant chains, catering to health-conscious clients. Its restaurants were praised for the quality of their food and they were included among the local attractions and best restaurants of Washington D.C., Baltimore and other cities.
See also
- List of hamburger restaurants
References
Source of the article : Wikipedia
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